Shani Amit – Content Creator & Social Media Strategist

Shani in a flowing red dress before the blue domes of Santorini

Creator · Strategist · Agency Founder

Shani at breakfast on a terrace overlooking a tropical bay

Hi, I’m Shani, a mom of two living between NYC and TLV, and I share my everyday life in motherhood, lifestyle and travel with a community of women who follow me.

Behind the camera, I’m a social media strategist. Through my agency, Shani Amit Marketing, I help brands around the world, from local businesses to international names, grow on social media through strategy, organic content, creator partnerships and paid campaigns.

Let’s Get ViralAgency services ↓

Selected Clients & Collaborations

Hotels

Shani in a white robe at breakfast on a balcony facing snowy Alpine peaksShani in a white robe having breakfast in bed by an open window facing the Eiffel TowerShani in a flowing red dress in front of the blue domes of SantoriniShani in a yellow dress on a bridge over an infinity pool facing limestone islandsShani in a rose-petal bath overlooking a green tropical bayShani at breakfast on a poolside terrace overlooking a turquoise bayShani in a robe and towel sipping coffee on a balcony above the Santorini caldera

Motherhood

Shani pushing a black stroller along a sunny promenadeHegen baby bottles and storage containersShani pushing a stroller past a stone building on a street cornerTommy’s crib with a knitted blanket and an animal mobileCream leather stroller with a bunch of white hydrangeasToddler playing in a nursery corner with a soft slide and denim clothes on rattan hooksShani pushing a stroller through a garden courtyard with white archesBaby opening a Take Me Home gift boxYOYO stroller in a bright, calm living roomBaby Brezza formula maker filling a Philips Avent bottleNursery with patterned wallpaper, a white crib, a high chair and a balance bike

By the Numbers

60M
Views on top reel
106K
Instagram followers
26.3M
Views in 60 days
15.1M
Accounts reached in 60 days
1.09MInteractions in 30 days
98.4%Views from non-followers
Instagram Insights, last 60 days (Jan 4 – Mar 4, 2026): 26,341,166 views, 98.4% from non-followers, 15,134,998 accounts reached
Instagram Insights · Views & reach Jan 4 – Mar 4, 2026 · Interactions Feb 3 – Mar 4, 2026 · Audience: followers
Audience
75.6% women · 24.4% men Women75.6%Men24.4%
73.9% aged 25–44 18–246.3%25–3432.7%35–4441.2%45–5412.5%55+6.0%

One Story, Real Action

Results from a single recent Instagram story

38.2K
Impressions
700
Link clicks
1,000
Shares
1,000
New follows

Beyond Instagram

Short-form reach far beyond the follower count

TikTok@its.shaniamit
2.7M+
Views on last 24 videos
116K
Avg. views per video
757.8K
Views on top video
194.8K
Total likes
YouTube Shorts@Shani_amit
Shani lounging on a white daybed with breakfast above the Santorini caldera
11.5M+
Views on 14 recent Shorts
9.7M
Views on top Short
1.3M
Views on second Short
226K
Views on third Short

Across Platforms

Instagram@shani_amit Shani in a robe having breakfast with flowers and macarons on a Paris balcony facing the Arc de Triomphe
TikTok@its.shaniamit Shani in a black gown on a New York rooftop facing the Empire State Building
YouTube Shorts@Shani_amit Shani lounging on a white daybed with breakfast above the Santorini caldera
Facebook ReelsShani Amit Shani on a hotel bed with breakfast and pink roses, the Manhattan skyline in the window

Let’s Work Together

On my own channels, I partner with brands in motherhood, family, travel and lifestyle, the areas my audience follows me for. I only share products I would use myself, and I prefer long-term partnerships, where trust grows over time.

  • Sponsored Posts
  • Sponsored Stories
  • Sponsored Reels
  • UGC Content
  • Brand Ambassadorship
  • Product Reviews
  • Event Attendance
  • Giveaways
Shani in a black gown on a New York rooftop facing the Empire State Building
Shani in a robe having breakfast with flowers and macarons on a Paris balcony facing the Arc de Triomphe
Paris, between shoots
The creator behind the agency

I didn’t learn this from a course.

Plenty of people talk about content and social media. I prove it, on my own accounts.

I’m one of Instagram’s early pioneers, on the platform since 2010, and I have been creating content for myself and for clients for more than 17 years. I built my own audience from zero, and the strategies I build for brands are based on what I tested on my own account first.

106KFollowers I built
60MViews on one reel
98%Views from new people

Two ways to work with me. As a creator, I feature your brand on my own channels. As a strategist, I manage your brand’s own channels.

Shani Amit Marketing

Social Media Management

Small businesses to international brands

The experience I gained building my own audience is the basis of the agency’s work. Shani Amit Marketing plans, creates and runs social media for brands of every size, from organic content that builds a community to paid campaigns, for clients around the world in hospitality, fashion, real estate, wellness and more.

Content creator filming a poolside scene at a luxury hotel with a phone on a gimbal
Content CreationPhoto, video and copy produced for your brand, in your voice.
Hands holding a phone with a content grid next to a laptop and a cup of coffee
PublishingPlanning, scheduling and posting across every platform.
Grid of Instagram posts by content creators at a luxury hotel
Creator PartnershipsCollaborations with content creators around the world, across many fields.
Desktop screen with Facebook, Instagram, TikTok and YouTube account dashboards
Channel ManagementOngoing operation of your accounts, community and growth.
Laptop showing a marketing strategy chart beside a notebook and planning notes
Marketing StrategyA clear plan that connects your content, channels and audience to your business goals.
Phone showing a sponsored Facebook ad on a desk with notebooks and coffee
Paid AdvertisingSponsored ad campaigns that put your brand in front of the right audience.

Industries we work inOur Expertise

Hospitality
Lifestyle
Fashion
Motherhood
Restaurants
Fitness
Wellness
Luxury Furniture
Luxury Real Estate

How We Work

  1. 01Discovery

    We learn your brand, your audience and your goals.

  2. 02Strategy

    A clear plan: channels, content pillars, creators and budget.

  3. 03Create

    Photo, video and copy, produced in your voice.

  4. 04Launch

    Organic publishing and paid campaigns, managed day to day.

  5. 05Measure

    Monthly reports and continuous optimization.

Good to Know

Do you work with small businesses?

Yes. We work with everyone from local businesses to international brands.

Where are your clients based?

Everywhere. We work with brands from all over the world.

Can I see results from past clients?

Most of our work is under NDA. We’re happy to walk you through relevant results on a call.

Creator collaboration or agency work: what’s the difference?

As a creator, I bring your brand to my audience. As an agency, we build and run your brand’s own channels.

How do you measure success?

We agree on KPIs from day one, whether reach, engagement, leads or sales, and report on them every month.

How do we start?

Send a message below and we’ll set up a short intro call.