Shani Amit

I’m Shani, a mom of two living between NYC and TLV. I’m one of Instagram’s early pioneers, on the platform since 2010, and I have been creating content for myself and for clients for more than 17 years.

On my own channels I share everyday life in motherhood, lifestyle and travel with a community of women who follow me. I built this audience from zero. Today it has more than 106K followers on Instagram, one of my reels reached 60 million views, and 98% of my views come from people who don’t follow me yet.

My content comes from everyday life: a morning on a balcony in Paris, a stroller walk on the promenade or a family holiday at a seaside hotel. I only share products I would use myself, and I prefer long-term partnerships with brands I love.

Quick facts

17+

years creating content

2010

on Instagram since

~106K

Instagram followers

60M

views on a single reel

98%

of views come from non-followers

As of 2026.

Creator and strategist

Behind the camera, I’m a social media strategist. Through my agency, Shani Amit Marketing, I help brands around the world, from local businesses to international names, grow on social media through strategy, organic content, creator partnerships and paid campaigns. We work across hospitality, fashion, motherhood, wellness, luxury real estate and more.

The strategies I build for brands are based on what I tested on my own account first.

Let’s talk

Looking for a collaboration on my channels, or someone to run your brand’s social media? I’d love to hear from you.