Mom of two · NYC ⇄ TLV · On Instagram since 2010
Social Media & Creator Marketing for Baby and Motherhood Brands
I’m a mom of two living between NYC and TLV, and motherhood is a big part of the content I share every day. Parents follow my recommendations on strollers, bottles and products I use myself. Through Shani Amit Marketing, we bring the same approach to brands, on my channels and on theirs.
- nuna
- hegen
- cybex
- bugaboo
- babybrezza
What parents actually trust
- Industry insight · 1
Mothers trust other mothers, so content works best when it reads like advice from someone who has been there.
- Industry insight · 2
30% of shoppers buy after one creator post and 40% after several, which makes long-term ambassadors effective.
- Industry insight · 3
Creator content performs best as partnership ads that run from the creator’s own account.
- Industry insight · 4
Content for each life stage and data collected directly from customers now replace much of the old interest targeting.
- Industry insight · 5
Children’s privacy is protected by law in the US, the EU and elsewhere.
- Industry insight · 6
Clear “Ad” labels build more trust than vague tags like #gifted.
How parents choose baby products
Parents research baby products carefully and often rely on other parents. Before buying a car seat, a stroller or a breast pump, they compare options and ask people who have used them. On social media, many of those people are creators they already follow.
I have worked with international baby and motherhood brands, including cybex, bugaboo, nuna, babybrezza and hegen, and with brands in the American market and around the world. I only share products I would use myself, which keeps the content personal and honest.
Two ways to work with me
As a creator
As a creator, I feature your brand on my own channels through sponsored posts, stories and reels, UGC content, product reviews, brand ambassadorship, event attendance and giveaways. I prefer long-term partnerships, where trust grows over time.
- Sponsored Posts
- Sponsored Stories
- Sponsored Reels
- UGC Content
- Brand Ambassadorship
- Product Reviews
- Event Attendance
- Giveaways
As a strategist
As a strategist, I manage your brand’s own channels. Shani Amit Marketing plans, creates and runs your social media from start to finish.
What we do ↓What we do for motherhood brands
Start with a short intro callContent Creation
Warm, real-life photos and videos of your products in family moments, plus clear how-to content that answers parents’ questions before they ask.
Publishing
A calendar built around the parenting year: pregnancy, newborn days, first trips, back to school and the holidays.
Creator Partnerships
Collaborations with mom and family creators around the world whose audiences match your customers, managed from the brief to the results.
Channel Management
Daily care of your accounts, comments and messages, with fast and kind replies to parents’ questions.
Marketing Strategy
A plan that connects your products, your channels and the parents you want to reach to your sales goals.
Paid Advertising
Paid campaigns, including creator content used as ads, aimed at expecting and new parents in your key markets.
Every stage, its own story
Parents need different products at each stage, and content that matches their stage is more useful to them.
Bump
Hands, belly and the waiting.
Newborn
Swaddles, tiny feet, the first nights.
Feeding
Bottles and routines, in real kitchens.
On the go
Strollers and car seats, buckled by real hands.
Toddler
Walking away, hand in hand.
Motherhood brands I’ve worked with
- nuna
- anex
- hegen
- Ponponi
- Segal
- suavinex
- Heny
- La Mer
- YOYO
- cybex
- bugaboo
- BOSO
- BLISS
- הריונית
- NAIMI BABY
- babybrezza
- TAKE ME HOME
How We Work
- 01
Discovery
We learn your products, the parents you serve and your goals.
- 02
Strategy
A clear plan: channels, content pillars, creators and budget.
- 03
Create
Photo, video and copy, produced in your voice.
- 04
Launch
Organic posts, creator content and paid campaigns, managed day to day.
- 05
Measure
Monthly reports on reach, engagement, link clicks and sales, with ongoing improvements.
Why Shani
I joined Instagram in 2010, as one of its early users, and I have been creating content for myself and for clients for more than 17 years. I built my own audience from zero, and the strategies we build for brands are based on what I have tested on my own account.
Good to Know
Straight answers for marketing teams. Anything else, ask on a short call.
Do you work only with baby brands?
No. We work with brands across motherhood and family, from baby gear and feeding to skincare and products for parents.
Can we work with you as a creator and as an agency?
Yes. As a creator, I bring your brand to my audience. As an agency, we build and run your brand’s own channels. Many brands do both.
Which markets can you reach?
My audience spans several countries, including the US and Canada. Through creator partnerships and paid campaigns, we reach parents in any market you need.
How do you measure success?
We agree on KPIs from day one, such as reach, engagement, link clicks or sales, and we report on them every month.
You never get a second chance to make a first impression
Tell us about your brand and we’ll set up a short intro call.
or email contact@shani-amit.com